Privacy Policy

Introduction

Variety Box Arts Academy Ltd (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or sign up for our in-person dance classes. This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant data protection laws.

By using our website and providing your personal data, you agree to the collection, use, and processing of your personal information as described in this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal information:

  • Personal Identification Information: Name, address, email address, phone number, date of birth.
  • Payment Information: For processing payments, including billing address, and transaction details. We do not store payment card information; this is securely processed by our third-party payment providers.
  • Marketing Preferences: Information about your preferences for receiving marketing materials.
  • Usage Data: Information on how you use our website, such as IP address, browser type, and pages visited, collected via cookies and similar technologies.

2. How We Use Your Information

We use your personal data for the following purposes:

  • Providing Services: To manage bookings, confirm payments, and deliver our dance classes.
  • Communication: To communicate with you regarding bookings, class updates, or customer support inquiries.
  • Marketing: To send you promotional information about our services if you have opted in to receive these communications. You may opt out at any time.
  • Website Improvement: To improve our website’s functionality, experience, and content through analysis of user behavior.

3. Legal Basis for Processing

We rely on the following legal grounds for processing your personal information:

  • Performance of Contract: Processing is necessary for providing the services you have requested.
  • Consent: For marketing communications, where you have given explicit consent.
  • Legitimate Interests: For website analytics and improvement, where our interests are not overridden by your rights.
  • Compliance with Legal Obligations: Where processing is necessary for compliance with legal and regulatory obligations.

4. Sharing Your Information

We may share your personal data with:

  • Service Providers: Third-party service providers who assist us in operating our website, processing payments, or managing marketing communications. All service providers are required to take appropriate security measures to protect your data.
  • Legal Obligations: When we are legally required to share data, such as in response to court orders or government requests.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or alteration. While we take security seriously, please be aware that no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary for the purposes set out in this Privacy Policy or to comply with legal obligations. When no longer required, we securely delete or anonymize your data.

7. Your Rights

Under the UK GDPR, you have certain rights regarding your personal data:

  • Right to Access: You have the right to request access to your personal information.
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data.
  • Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
  • Right to Restrict Processing: You can ask us to restrict the processing of your data under certain conditions.
  • Right to Data Portability: You have the right to receive a copy of your data in a commonly used format.
  • Right to Object: You may object to processing for direct marketing or other purposes based on legitimate interests.

To exercise these rights, please contact us at [your email address]. We will respond to all requests in compliance with applicable data protection laws.

8. Cookies

Our website uses cookies to improve user experience and analyze site traffic. By using our site, you consent to our use of cookies. You can manage cookie preferences via your browser settings. For more information, see our Cookie Policy.

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of these external sites, so please read their privacy policies before submitting any personal data.

10. Changes to Our Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page, and we recommend you review it regularly to stay informed of how we protect your personal data.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:

Variety Box Arts Academy Ltd
Registered office: 1st Floor Cromwell House, 14 Fulwood Place, London WC1V 6HZ
Registration Number: 15653089